At bpesearch, we are passionate about equity, not only in the corporate sphere, but in everyday life. So, when the opportunity arose to support girls in pursuing their passion for football, we jumped at chance. We are now the official sponsors of Bingham Towns FC U9’s squad.
From the start of the new season, which begins in September, the team will sport new kits on the pitch proudly wearing the bpesearch logo.
Paul Bendelow, partner at bpesearch, said: “Too often we see businesses preaching about supporting women in business and whilst they talk the talk, they don’t walk the walk. Whilst there is so much we can do to empower women already on the corporate ladder, we want to instill this at a grassroots level and empower young girls to believe they can do anything they set their minds to, including being a top class footballer!
“The Lionesses success in the Euros has spurred on a new generation of footballers taking to pitches across the UK and it’s something we’re proud to play even a small role in. If any young girl wants a place in what is a traditionally male dominated arena, whether that’s football or engineering, we say lace up those boots and go for it.
“We can’t wait to see how the team performs this season but, potentially more importantly, we can’t wait to see how these determined, passionate and driven girls challenge stereotypes and smash glass ceilings going forward.”
