As move into 2025, we take a moment to celebrate the standout appointments and promotions across various industries in 2024. From FMCG giants to fintech disruptors, here are some of the year’s most notable movers and shakers.
Soft Drinks Industry
Victoria Parker has joined Britvic plc in the newly formed role of Retail Category & Commercial Delivery Director. Having honed her skills at Diageo, where she led the Global Off Trade Customer Marketing team, Vic also played a pivotal role at Total Negotiation Group over the last six years. Her return to the client side coincides with Britvic’s growth phase, reporting to Commercial Director Ben Parker.
Gymshark’s Leadership Evolution
Sian Keane was appointed Chief People Officer at Gymshark, marking a new chapter in her impressive HR career spanning nearly 25 years, including a decade at FARFETCH. Sian joins a strong leadership team at Gymshark, which also welcomed Mathew Dunn (CFO), Carly Natalizia (Chief Digital Officer), and Hannah Mercer (General Manager, Wholesale & Retail).
FMCG Highlights
- Stuart Graham joined KP Snacks as leader of the Convenience & Impulse channel, reporting to Sales Director Matt Collins.
- At Warburtons, Mark Harding was promoted to Sales Director after seven successful years with the company. Mark’s previous experience at Mondelēz International adds depth to his new role.
- Mondelēz International’s Snack Futures Venture arm invested in Urban-legend, marking another strategic move under Richie Gray’s leadership.
Financial Services
Rich Houston was named VP of Marketing at Zopa Bank, building on his tenure as Strategic Advisor and VP of Consumer Marketing at Zoopla. His promotion aligns with Zopa’s profitable trajectory, bringing them closer to a potential public listing.
FMCG Marketing Leaders
Sandie Dilger became Chief Marketing Officer at Eat Real + PROPER | WARP Snacks, reporting to CEO Alex Brittain. Sandie’s client-side return follows a stellar agency career, including roles at TBWA\Worldwide and Ogilvy.
Retail and Consumer Goods
At John Lewis Partnership, Andreas N. was promoted to Director of Trade and Channels Marketing, leading media and customer planning efforts. Similarly, Joe Kilty took on an expanded role as Commercial Director at Mission Foods, leveraging his extensive experience in the food industry.
Railpen’s New Era
Andy Bord was named CEO of Railpen, bringing over a decade of board-level experience in telecoms and financial services. His leadership is poised to strengthen one of the UK’s largest pension funds.
Petcare at Mars
Victoria Sjardin joined Mars as Global VP of Media and Marketing Excellence for Petcare. With a stellar career at Unilever and Kraft Heinz, Victoria’s expertise promises to elevate Mars’ marketing initiatives globally.
Genius Foods
Stephen Hann was announced as CEO of Genius Foods, effective January 2025. With a career spanning Kraft Heinz, graze, and Tails.com, Stephen’s vision will guide Genius Foods through its next growth phase.
Atom Bank
Ayshea Robertson stepped in as Chief People Officer at Atom Bank, tasked with expanding North East initiatives and strengthening recruitment strategies. Her background at Zen Internet and Bellway Homes positions her well to lead Atom’s people strategy.
Brewing Industry
Nick Wilcher joined Carlsberg Marston’s Brewing Company as Customer Planning Director, bringing a wealth of FMCG expertise. His appointment comes ahead of a pivotal CMA decision on the Britvic plc soft drinks deal.
As these leaders step into their new roles, they bring transformative energy and expertise to their respective industries. Congratulations to all – we look forward to seeing your impact in 2025 and beyond!
