Introduction
This is a business critical role that will set the vision, strategy and execution plan for the newly formed Centre of Excellence team from the ground up. The remit? To drive expertise in engagement and acceleration of Digital, media and PR best practice, capability and learning across core marketing teams globally.
The Role
Key responsibilities
- Overseeing of the organsiations marketing capability programme
- Engage at global and local level, building future capability across Digital and PR and developing appropriate behaviours in order to deliver business KPIs and individual goals, in turn growing and retaining the best talent
STRATEGY & EXECUTION
○ Setting the Digital & PR vision and strategy, to drive category and business performance, aligned with brilliant execution of plans and delivering these through direct and indirect cross functional teams including commercial and IT
CONSUMER EXPERIENCE
○ Be the “internal consultant” – by championing and raising capability and quality standards of the Brand teams in area of media, digital and PR
○ Lead external relationships with all key partners, from social / digital experts through to forging outstanding partnerships with roster agencies in order to achieve a “step change” in return of media effectiveness in tandem with delivering best in class consumer connections through all relevant channels
You must be able to demonstrate
The ideal candidate
- Ideally FMCG / consumer business experience
- Experience in and exposure to an international business with a global matrix structure, with demonstrable experience of leading and influencing at a senior level
- Our client is also open to candidates coming from senior level Planning roles (or similar) from the agency side
- Blue chip training and rigour gained from either client or agency side organisations – resulting in ability to bring strong structure and process where appropriate
- A sound knowledge of marketing communications with a strong emphasis on and understanding of the digital landscape including social media, e commerce and beyond
- Senior level experience in planning and execution of “best in class” integrated campaigns across online and offline channels
This is a “game changer” position within a first class branded business. To be successful you will think and act like a business owner / shareholder, by challenging convention and breaking down barriers. You’ll bring presence and gravitas, lead from the front and inspire others to strive for success. You’ll also see the bigger picture to drive mutual value, ultimately making things happen and bringing a sense of purpose / momentum to all stakeholders across the wider organisation to influence and drive positive long term change.
Interested applicants should apply below or email andyyoung@bpesearch.com with an up to date CV
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