American Golf | Better Placed

bpesearch is an exceptionally talented exec search firm. I’ve know them for over 15 years, both in the capacity as a client hiring his skills as well as a candidate (most recently they secured me into Costa Coffee as their Global Digital Director). bpesearch is tenacious in achieving the right outcome and delivers to a very high quality standard. They have their finger on the pulse when it comes to understanding client needs and finding the right for from a candidate perspective – they know the market incredibly well. bpesearch has a very collaborative style and is very personable. I would highly recommend them and would be delighted to work with them again.

Our brief

American Golf is the UK’s golf market leader and has been providing specialist expertise to its loyal customer base for more than 45 years, selling big-name brands such as Under Armour, Adidas, Nike, Calvin Klein and Callaway.

bpesearch were instructed by Endless Private Equity to recruit an Omnichannel Marketing Director following their takeover of American Golf Discount. Endless have a strong track record of turn arounds such as Jones the bootmakers, Bathstore and also Book People.

Our approach

The search needed someone to come in and drive a turnaround strategy utilising retail, digital and end-to-end customer experience. Following an intensive search in the North-West and nationally, and working closely with the newly appointed CEO Gary Favell and Endless Advisor Claire Bayliss, a number of high profile digital and e-commerce specialists were identified.
The challenge was getting the balance of omni-channel marketing and also the ability to look at the infrastructure, the platform and trading and swiftly turn it around.

The outcome

bpesearch were able to provide the successful candidate, Conrad Edkins. With a successful track record, he describes himself as an Ecommerce veteran with over 20 years’ experience of the online industry, specialising in leading teams in Digital Marketing, International Expansion and Customer Experience with Fanatics, JD Sports and on the beach A highly motivated and versatile leader who is just as comfortable at Board/Exec Level as he is developing and nurturing the next generation of Ecommerce experts.