What a Good Exit Actually Requires: The Final Stretch of a Founder Journey
Julie Waddell signed the Moorish exit deal on her 50th birthday. At around ten o'clock at night, with a neighbour called round to witness signatures, lawyers on the phone having gone backwards and ...
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Why We Never Took the Money: Financing, Equity and the Clean Exit
External investment is the default assumption for scaling businesses. The language of fundraising rounds, dilution, angels, venture capital and term sheets has become so embedded in the startup con...
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What Nobody Tells You Before You Join a Founder
The conversation about joining a founder-led business tends to focus on the upside. The equity. The pace. The chance to make a genuine impact rather than move incrementally within a structure that...
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The Non-Executive Who Changed Everything: A Smarter Way Into a Founder Business
There is a version of the first senior hire story that most founders tell. They needed someone. They ran a process. They made an offer. It worked, or it did not.Julie Waddell's version is differen...
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No Plan B: What Founders Can Teach Us About Commitment
There is a phone call that Julie Waddell describes, and we keep coming back to it.She is in the park with her children. Her mobile rings. It is the Waitrose buyer. The listing is confirmed. Mooris...
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How Strategic Onboarding Support Minimises Executive Failure and Protects Your Investment
The investment in a senior executive search is substantial. When the ideal candidate accepts the offer, the primary goal of finding the right person is achieved. But the most critical phase for pr...
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