Infusing Challenger DNA: Why Legacy Brands Need Entrepreneurial Leaders

Building a Diverse Leadership Pipeline: Succession Planning for the Future

​Succession planning has evolved far beyond its traditional role of ensuring business continuity. Today, it is about constructing a leadership pipeline that reflects the diversity of the workforce and the broader society. In the US, organizations are recognizing that prioritizing diversity, equity, and inclusion (DEI) in succession planning leads to more resilient, innovative, and effective leadership teams.Why Prioritize Diversity in Succession Planning?A diverse leadership team brings a wide range of perspectives, which enhances decision-making and drives innovation. Among S&P 500 companies, racial minorities are noticeably underrepresented in senior roles relative to their population share.Black employees, who make up approximately 12% of the U.S. population, occupy less than 7% of executive or senior leadership roles. Hispanic employees, around 18% of the population, hold only 9% of such leadership positions.McKinsey finds that in the U.S., each 10% increase in racial and ethnic diversity on senior executive teams corresponds to a 0.8% rise in EBIT (earnings before interest and taxes). Additionally, companies with gender-diverse leadership outperform financially and attract a broader talent pool, offering a significant competitive advantage in today’s rapidly evolving markets, as documented by McKinsey’s research. Beyond the financial and innovation benefits, diverse leadership also builds greater trust with employees, customers, and stakeholders. When people see themselves represented at the highest levels, it sends a powerful message about the organization’s values and commitment to fairness. This, in turn, can enhance employer branding, improve retention, and help organizations better understand the needs of a global and multicultural customer base.Strategies for Identifying and Developing Diverse TalentTo build a truly diverse leadership pipeline, organizations should:Assess current diversity levels by conducting a workforce analysis to identify gaps and opportunities for greater inclusion. Set clear, measurable DEI targets and publicly commit to these goals at the board level, holding leaders accountable for progressIdentify potential leaders early through structured performance reviews, 360-degree feedback, and talent spotting to surface high-potential individuals from all backgrounds. Implement inclusive hiring and development practices, such as assembling diverse interview panels, removing unnecessary barriers from job descriptions, and providing equitable feedback in psychologically safe environments. Offer mentorship and sponsorship programs, including reverse mentoring, to pair emerging leaders from underrepresented groups with experienced mentors. Invest in ongoing leadership development that emphasizes both technical and inclusive leadership skills, ensuring continuous learning opportunities for all.It is also vital to create transparent career pathways and provide access to stretch assignments and cross-functional projects. These opportunities help emerging leaders develop the skills and experiences needed for senior roles, while also signaling that advancement is based on merit and potential rather than background or connections.Fostering a Culture of Inclusion An inclusive culture must be championed from the top. Senior leaders should actively promote DEI, model inclusive behaviors, and embed DEI competencies into leadership pathways. Regularly publishing diversity data and linking executive compensation to DEI outcomes, as seen at companies like Salesforce and Accenture, drives genuine accountability and progress. Leaders should also encourage open dialogue about diversity and inclusion, creating forums for feedback and ensuring that all voices are heard. This ongoing engagement helps to identify barriers, surface new ideas, and reinforce the message that inclusion is a shared responsibility.The Benefits of Diverse Leadership Organizations that prioritize diversity in succession planning benefit from:Broader perspectives and reduced blind spots in decision-making Enhanced employee engagement and morale Improved ability to serve diverse customer bases Stronger financial performance and greater innovationDiverse leadership teams are also better equipped to anticipate and respond to market shifts, regulatory changes, and emerging risks. This adaptability is increasingly important in a world where change is constant and stakeholder expectations are continually evolving. Succession planning that embeds diversity and inclusion at every stage of talent development is essential for building future-ready leadership. By ensuring that leadership pipelines are robust, innovative, and reflective of the societies they serve, organizations in the UK, US, and beyond can position themselves for sustained success in an increasingly complex and diverse world. The journey toward a diverse leadership pipeline requires commitment, transparency, and a willingness to challenge the status quo. By embracing these principles and leveraging best practices from leading organizations, companies can create a culture where all individuals have the opportunity to thrive and contribute to collective success. In an era where talent and innovation are the ultimate differentiators, building a diverse and inclusive leadership team is not just the right thing to do – it is a strategic imperative for long-term growth and competitiveness.​

Infusing Challenger DNA: Why Legacy Brands Need Entrepreneurial Leaders

​In a world where start-ups can disrupt entire industries almost overnight, even the most established brands face a stark reality: resting on past success is no longer enough. Legacy brands, with their scale and reputation, are uniquely positioned to compete — but only if they can combine their strengths with a challenger mindset. This mindset, or “Challenger DNA”, is more than a buzzword. It’s the entrepreneurial spark that drives innovation, challenges the status quo, and injects agility into organizations that can otherwise become slow-moving and risk-averse. For legacy brands, hiring leaders who embody this DNA is no longer optional — it’s essential to stay relevant and competitive.Why legacy brands need “Challenger DNA”Challenger brands have rewritten the rules across multiple sectors, from consumer goods to automotive. Their advantage lies not in heritage, but in agility, curiosity, and a refusal to accept the status quo. Legacy brands, by contrast, often struggle with bureaucracy and entrenched practices, which can stifle creativity and speed. Integrating Challenger DNA is about combining the best of both worlds: the scale, trust, and resources of a legacy brand with the energy, curiosity, and boldness of entrepreneurial leaders. This fusion creates a fertile environment for innovation and growth.What is entrepreneurial leadership?Entrepreneurial leaders are the carriers of Challenger DNA. They bring:A bias for action — prioritizing progress over perfection. Calculated risk-taking — making bold decisions grounded in commercial reality. An innovation mindset — constantly seeking new opportunities and ways to create value. Cultural influence — fostering experimentation and agility in teams. These leaders are not disruptors for disruption’s sake. They are pragmatists with vision, capable of driving change while respecting the realities of a larger, more complex organization.The “scale-up survivor” advantage A particularly valuable profile is the scale-up survivor: someone who’s navigated the complexities of hyper-growth. These leaders understand how to build processes from scratch, scale initiatives rapidly, and adapt under pressure. Their experience allows them to challenge entrenched practices effectively, making them ideal candidates to inject Challenger DNA into legacy brands.Lessons from real-world legacy brandsSeveral established companies demonstrate the power of entrepreneurial leadership in action: Ford Motor Company created its Research and Innovation Center in Palo Alto, California, embedding a start-up-like culture within a legacy organization. The hub focuses on mobility, autonomous vehicles, connectivity, and big data, proving how even traditional automotive brands can adopt agile, experimental approaches. Barbie (Mattel) briefly turned the world pink in 2023 with a film that brought her cultural message bang up to date, accompanied by a viral marketing campaign. The result? A $1.4 billion box office haul, a 14% increase in doll sales, and a 25% surge in U.S. purchases, showing how heritage brands can remain relevant when guided by entrepreneurial thinking.Levi’s launched SecondHand, a digital platform promoting sustainability and circular fashion. By reimagining its business model to align with evolving consumer values, Levi’s demonstrates how legacy brands can use innovation and digital-first approaches to stay competitive.These examples underline a common truth: legacy brands thrive when they combine scale and heritage with fresh thinking, bold experimentation, and leaders who can bridge corporate stability with entrepreneurial agility.Looking ahead The future of legacy brands depends on reimagining their potential, not just protecting their past. Doing so requires leaders who can cut through inertia, challenge conventions, and inspire transformation at scale. At bpe search, we specialize in identifying and securing entrepreneurial leaders who bring this Challenger DNA to legacy organizations. Whether they’re scale-up survivors or seasoned executives with a track record of innovation, these leaders are the catalysts who help established brands thrive in an era defined by disruption.

bpe search Unveils Refreshed Brand Identity And Website

This month, bpe search is proud to unveil a new look and website, reflecting the significant evolution of our executive search business. Our growth over the last 17 years has seen us successfully place leadership roles across diverse industries and verticals throughout the UK & Europe, as well as expanding into the North American Consumer Industry. This extensive reach is powered by our team of specialist Directors and Practice Partners, each a deep industry expert in their respective fields, allowing us to deliver unparalleled real-time insight and connection. Our refreshed brand better embodies this expertise and our commitment to staying ahead in a constantly evolving market. While our focus has always been on delivering exceptional results, our refreshed and contemporary identity now truly reflects the broader and more expansive business we've become. We've invested time and care in redefining our strategic intent, not just revitalising our “look”. In emphasising our intent, we’re underlining how our service proposition has evolved and been enhanced over recent years to meet the needs of our clients. Many of our long-standing partnerships will recognise the breadth of offering bpe search provides, and feel that it reflects who we are today, a modern and forward-thinking partner. This new creative approach is modern, bold, and approachable, built to resonate with our refined brand values: Genuine: We build authentic, long-term relationships. Brave: We challenge convention because we care. Collaborative: Success is built together. Experts: Deep expertise, powerful networks. ​Paul Bendelow, bpe search Partner, says: "We are excited to unveil our new branding to our clients and our wider network. We're incredibly proud of the business we have built. We’re confident that our new brand identity better represents our ongoing commitment to connecting leaders, who will inspire the growth agendas of the organisations we are privileged to represent. and this new brand truly reflects the enormous value we offer. We must pay a huge tribute to Catherine Henderson, our fractional CMO, and Torita, our designer, for working so hard to create something that we're all really proud of." ​bpe search: Redefining Executive Search bpe search was created to redefine executive search in our specialist areas, delivering a more human, connected, and effective approach to leadership appointments. We work as a true talent partner and extension of your business, guiding organisations through critical leadership transitions with the care and rigour expected from a non-executive director. Our expertise in executive appointments gives us a unique perspective on the challenges that arise during organisational transformations, particularly in the context of mergers and acquisitions. We frequently engage with businesses during or after integration challenges have emerged, providing insights into what effective leadership looks like during these pivotal moments. Find out more About Us here ​​

The Silent Crisis: Avoiding Leadership Gaps in M&A Transitions

​​Mergers and acquisitions (M&A) are pivotal moments in the lifecycle of any organisation. They promise growth, market expansion, and increased efficiencies. But while the spotlight often falls on financial forecasts and operational integration, there’s a quieter, more human challenge that can determine whether a deal thrives or falls flat: leadership gaps.Leadership attrition and inadequate succession planning are often overlooked, despite being among the most significant barriers to successful integration. Research indicates that up to 90% of M&A deals fail to deliver expected value and a major contributor is poor post-merger integration, especially in leadership and talent management. This article explores the root causes of leadership gaps during M&A transitions, highlights common pitfalls, and proposes proactive strategies for succession planning and talent retention.Why Leadership Gaps MatterWhen two organisations merge, the immediate focus often centres around financials, operational synergies, and regulatory concerns. However, integration on the human side—particularly at the leadership level—is equally, if not more, crucial.A study by McKinsey & Company found that the loss of key leaders significantly impedes the integration process and erodes deal value. The uncertainty triggered by M&A announcements can lead to an exodus of essential talent, individuals who carry institutional knowledge, strategic vision, and established internal networks.Key Risk Factors:Ambiguity in leadership roles post-integration.Uncertainty about reporting structures and job security.Cultural misalignment between merging entities.Lack of early communication and engagement with top performers.Failure to develop a leadership pipeline during transition.Five Pitfalls That Trigger Leadership GapsLeadership gaps don’t appear out of nowhere; they are often the predictable consequence of oversights and missteps during the transition. Here are some of the key pitfalls that cause leadership transitions to go off-track:Ignoring Succession Planning Until After the DealAll too often, companies wait until a deal is signed before they start thinking about who will lead the new organisation. By then, it may be too late as key individuals may have already made up their minds to leave. Proactive succession planning should begin well before any M&A activity to ensure continuity and stability.Failing to Assess Cultural FitOne of the biggest deal-breakers in M&A is cultural misalignment. Many firms skip culture assessments entirely, assuming they can figure it out later. The result? Disengaged leaders who feel out of place in the new structure. Assessing cultural fit early in the process can help identify potential conflicts and address them before they become problematic.Poor CommunicationSilence breeds speculation. When leaders aren’t kept in the loop—or worse, when they find out about changes through the grapevine—it undermines trust and encourages exits.Transparent and frequent communication is essential to keep leaders informed and engaged throughout the transition.Overlooking Integration ComplexityLeadership structures often shift dramatically post-merger. If responsibilities are unclear or overlaps emerge, high-performing leaders can become frustrated, underused, or entirely sidelined. Clear delineation of roles and responsibilities, along with a well-thought-out integration plan, can mitigate these issues.Lack of Retention FocusThe absence of targeted retention strategies is a major cause of leadership turnover. Without tangible reasons to stay, even loyal executives may look elsewhere. Implementing retention strategies, such as offering competitive incentives and career development opportunities, can help retain key leaders during and after the transition.Strategies for Proactive Succession PlanningTo mitigate the leadership risks in M&A transitions, organisations must adopt a forward-thinking approach to talent management—beginning before the ink is dry on the deal.Early Identification of Key TalentStart by mapping out individuals who hold critical roles across both organisations. Evaluate beyond titles—assess strategic thinking, influence, cross-functional collaboration, and cultural fit. According to Harvard Business Review, retaining top 10% performers from both entities improves integration success by over 25%.Dual-Sided Succession PlanningSuccession efforts should encompass both merging organisations. This ensures a balanced, inclusive approach that leverages strengths from both talent pools. Warren Averett suggests using a competency framework to align roles with future strategic needs.Transparent Communication and EngagementKeep leadership informed with clear messaging around the rationale for the merger, upcoming changes, and growth opportunities. Tailor communication styles based on audience—balancing formal announcements with informal town halls or small group sessions to drive trust.Accelerated Leadership DevelopmentFast-track high-potential leaders with targeted training and mentorship. Create cross-organisational mentorship pairs to build bridges, transfer knowledge, and establish a united leadership culture.Structured Retention StrategiesIncentivise loyalty. Introduce retention bonuses, restructured compensation packages, and clear promotion pathways to motivate leaders to stay. KPMG notes that firms offering structured retention plans experience 32% lower leadership turnover post-M&A.Contingency PlanningDespite best efforts, some attrition is inevitable. Establish interim leadership options and build a talent bench through internal and external networks to plug critical gaps quickly. Having a contingency plan in place ensures that the organisation can maintain stability and continue to operate smoothly during the transition.Case in Point: A Tale of Two MergersSuccessful Merger: A multinational tech firm integrated leadership across two merging divisions by identifying a “Top 50” talent list from each company. Through cross-functional projects and joint leadership development, they achieved a 95% leadership retention rate over 18 months.Failed Merger: A regional retail chain lost 40% of its senior leaders within the first year due to delayed succession planning and lack of cultural assimilation. The merger failed to achieve revenue targets and was later divested.Final ThoughtsLeadership attrition during M&A transitions is not an inevitable casualty; it is a risk that can be anticipated and mitigated. The most successful integrations are those that prioritise succession planning as early as the deal negotiation phase, invest in leadership development, and cultivate a shared vision for the future.By proactively identifying, developing, and retaining key talent, organisations can not only navigate the turbulence of transition but also emerge stronger, united, and positioned for long-term growth. In a business landscape where only 30% of M&A deals meet their financial targets, addressing the human element—specifically leadership—can make all the difference.Need support identifying and securing the right leaders during a business transition? At bpe search, we help companies navigate M&A change with tailored executive search and leadership solutions. Don’t wait until gaps appear — connect with us today and build your succession strategy with confidence.