Assignments

Chief Marketing Officer

Introduction

This customer-first digital Bank have best in class customer knowledge, expertise and technical agility. They are regularly recognised at industry awards for their game-changing products and are proud to be one of the market leaders in consumer lending in the UK.

They now seek an Interim CMO to lead marketing and CRM for a 12 month period. This is an interim role covering maternity leave and will sit on our Leadership Team, reporting to our CEO.

The Role

The CMO will own brand, multi-channel marketing. Managing a high performing marketing and digital team driving customer acquisition and engagement.

You must be able to demonstrate

  • Experienced marketing leader with proven track record of delivering results in a fast paced, growth environment
  • Headline brand awareness and consideration
  • Brand health (evolution of equity attributes, differentiation)
  • Marketing effectiveness: Performance against industry benchmark and internal goals
  • Proven ability to set marketing strategy which serves the needs of the business and translate it into clear objectives and deliverables
  • Experience of designing and delivering a data-led customer segmentation which drives business value and improves customer outcomes. Proven examples of activation of the segmentation across eCRM, customer journey and communications

Apply for this role

Interested candidates should apply using the form below or email Paul Bendelow quoting job reference


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