Introduction
We are looking for a Head of Digital Marketing to create a centre of excellence for this high growth financial services business in central London. They have strong commercial backing and have seen exponential growth over the last five years and they now require an ambitious digital marketer to continue to drive this growth and customer engagement.
You will be accountable for engaging both existing and new clients, managing internal stakeholders and oversee all digital marketing initiatives. This is an excellent opportunity to be instrumental in driving business growth, and feel part of an engaged and fulfilled team.
The Role
- Setting and implementing the strategy for all digital marketing
- Working across the wider marketing team to deliver on this strategy
- Collaborating with stakeholders to drive successful marketing campaigns
- Working across all marketing platforms in a regulated environment – website, social media, CRM, content, paid media, SEO, CX UX and CRO, events, ABM, and any other channels relevant to this environment
- Creating a seamless customer journey through digital marketing best practice, prioritising an incredible customer experience
- Management of a small marketing team, recruiting for channel gaps in the team to ensure you have the correct resource to support your strategy
You must be able to demonstrate
- Verifiable experience operating at a strategic level in a financial services marketing role (financial services experience is key for this hire)
- Demonstrable campaign results across all digital channels, delivering high value to a similar business through digital channels
- A passion for marketing best practice
- Agency management experience
- Proven line management experience
